Messaging and Product Naming for Digimarc

Product digitization company Digimarc wanted to better crystallize its messaging to reflect the full power of its services.

In partnership with the firm Creative Blue, I developed a central theme of “See Everything, Achieve Anything” as well as a corporate narrative, taglines, and marketing copy.

Next, Digimarc sought guidance on naming its core platform and product suite. Message Maven Consulting and Creative Blue provided names that fit Digimarc’s new messaging, criteria, target audiences and product capabilities. Digimarc was pleased with the suggestions and adopted them for their products.

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